Global Brands Group has announced a new joint venture with American singer and fashion designer Katy Perry.

Expanding on the recent partnership to develop the singer's footwear collection, Global Brands is aiming to launch further Katy Perry brand products. Perry commented 'I am creatively stimulated and energised to be a real contributor in the affordable shoe industry. I believe your shoes can be the punctuation to your personality, and therefore I created a whole line of shoes that includes individualistic, colourful, dynamic designs for everyone, especially those who want to experiment with taking a bold step forward. I'm excited that Global Brands Group is my partner because they hear and trust my vision, and bring expertise and knowledge that I'm absorbing and applying in a smart and creative way'.